Ludovico wrote a book in 2012 in order to express his own opinion about the changing relationship between print and digital printing. His major concern was that by changing printed pages to electronic pages will lead to change people’s experience and habits as well.
A printed page is not just a carrier like a video that will display the information in another device for example a monitor. A printed page is the “monitor” itself.
However, as the time pass by, more and more content is changing from a print version to a digital version having as a result more electronic publications to be release in the future and this is because, in nowadays, is easy to access an e – published document as easy is to access a traditional published document.
What attracts the people on the electronic publication is that they can share their knowledge with others online. It is important for e-publishing not to be restricted in just one application service.
Meanwhile, traditional printing publishing like newspaper and paper encyclopedias tries to find new ways to capture the interest of the consumer. At the moment those two have to cope with a gradually shrinking customer base. One way they found that may attract the public is by changing the quality of the paper.
Until the late 1990s, a new generation of DIY publishers; a group that was supporting the contemporary do-it yourself book scene; had create offline networks for print production and distributions which were like the Internet communities. They wanted to physical exchange prints between reader, publisher and supplier. They were interested to collect visual-symbolic information into carefully crafted objects. Even though their aims were to go against the digital life that was relying on a laptop and a mobile phone, there was a lack to spread new ideas around the world. A suggestion is the future post-digital print should create new ways, such as remote printing, networked real-time distribution and on demand customization of printed materials, so that the rest of the world will be able to get inform about these publications.
Contrary, digital networking technologies benefit more to this aspect. People that defends these new technologies should consider the print’s cultural significance. Public will always prefer print products. Developers must find ways that will permit readers to print the materials and allow teleporting of new publications to different locations. Besides, going against the internet’s ideology may lead to isolation from the neo-analogue media practitioners.
As the years go by, if print and digital publication continues to grow as expected will cross pathways and this will be the cause to create new hybrid forms.However, the only things we can find until now are updated PDF files and online aggregators that gather various sources within an application. This is because publishing industry focus on the entertainment and consumers’ preferences are not taken so much into consideration.
The post digital print entertainment effort of the industry is the QR code. QR code is an image that representing black and white pixellated square and scanning it with the proper mobile phone application will give you access to some sort of content.
An idea is to evolve this kind of technology; by including QR codes in magazines and books and each time they are scanned new updates will be available allowing you to save or print this content.
Moreover, new cultural pathways may open up if digital publication could customize updates with the use of relevant information from other sources and by sending them to personal printers.
A post digital print should combine those several elements:
- Print as a limited edition object
- Networked crow funding
- Computer processed information
- Hybridization of print and digital
, …..all in a traditional book.
Then again, the disadvantages of this post digital print are that once it has been acquired by the reader its process will be completed, no further community process or networked activity will involve and once has been purchased it will remain on the shelf.
When Hybrid Publishing will arrive?
Hybrid Publishing will arrive when no longer we will be able to categorize publication into print publication and e-publication.
Additionally, remix culture may be an opportunity to create new publishing practices that will lead to truly hybrid publications . The new generation of publishers will be able to use various new and old media without feeling guilty for taking ideas from others and this will help them to develop new and truly hybrid publications by combining the best standards and interfaces of both digital and print publications.
Ludovico,A.,2012. Post-Digital Print-the Mutation of Publishing Since 1984. Eindhoven: Onomatopee. pp.153-pp.156