Reflective report “Eat Beautiful Be Beautiful”
Obesity and unhealthy lifestyle among university students is a global issue, which has been the subject in many researches worldwide. As I find it a very interesting issue I decided to present my work on this subject for my FMP.
Reading articles and researches I found out that the most common place students eat unhealthy food is at university canteen
The major factors, leading to unhealthy eating are:
- healthy food is more expensive
- Cafeterias are lacking of providing healthy meals and
- There is no education around this aspect.
I created a poster in order to inform everyone about these problems and I hanged it in the canteen.
Then i observed students from my university, during their lunch break and I found out what kind of food they choose to eat and why, which helped me create a journey map. Furthermore, I noticed that most of the food that our cafeteria offer, are unhealthy.
I researched on how to solve these issues by studying different campaigns that took place in schools and universities. Moreover, I did a survey among the students in my university of what they think for the food that are served in the cafeteria and their views about healthy diet. However, I did not get as many replies as I expected, even though I posted it on different pages of the university in Facebook, as the academic period had ended and most of them went for holidays. I collected interesting insights thought, that helped me proceed with my outcome.
I also created personas so as to communicate and summarize my research about the students I observed and replied to my survey.
Additionally I found out from researches that the group of people between 16 and 30 cares a lot about their appearance and thus I searched for the benefits of healthy diet on appearance as I thought it would be useful for my outcome. Then i moved to ideation process which was to do an awareness campaign that students can take part. Unfortunately that was not efficient as most of the students had left university so I decided to create an application.
The name of the application is “Be Beautiful Eat Beautiful”. The aim is to motivate students cook their own healthy meals and share recipes with the students of their university. Students using the application will be able to find recipes on how to improve their skin, nails, hair, mouth health and vision and a competition between universities will be on, each month so as to encourage them to produce more healthy meals and post them. Moreover, there will be an explanation on the benefits on each of the ingredients in these recipes and nutritional information will be available as well.
I came out with many ideas for my logo until to finalize it and I created a lot of mockups in order to find the final design for my application and website.
I recognize that I have improved on logo and website designs but I need some more practice on the adobe programs so as to work faster and save precious time.
Once i finished with the application i moved on the design of my website.
i wanted my website to be simple and just have only the necessary information that needed in order to attract students download my food application.
I keep the same colors that i used in the application.
i wanted the website to be just one page.
Below you can find the wireframes:
This is how my website looks like:
In my website i embedded a link from the pop application so as the user can play around with the application so as to see how it works
A few weeks ago i created paper mockups on how my application wants to look like.
My application aims to encourage students produce their own healthy meals and also to inform them the benefits of each food has on their appearance. So people that want to have stronger and brighter hairs can search for recipes that can benefits their hair.
Also in order to motivate them i decided to create a contest between on the uk universities by announcing each month the top 10 universities with the most beautiful and healthiest students. The results of this contest will depend on the numbers of uploads of the students.
So after the ideation i created the actual screens using adobe illustrator and upload them on pop application to see how it will look in real
While i was working on my application and website i decided to create Business cards and leaflets that i can present during the exhibition.
At first i was thinking about the business cards to be vegetables and fruits but then i change my mind and i decided to print out pictures of my application so as to promote the app.
Moreover i created a leaflet as well. The leaflet will contain simple and straight forward information about the app.
I was struggling with the logo two weeks now. For me to design a logo is a challenge.
This is the second time that i had the opportunity to do this.
So the name of the application after i came out with lots of ideas i decided to be Eat Beautiful, Be Beautiful and to concentrate more on the word BE. The reason that i chose to concentrate on the word BE is because is a small world that can be used on a logo.
as you can see above i draw a lots of ideas but i dint like no one of those ideas.
And then suddenly by playing around in the Illustrator i created the perfect logo for my application.
Moreover, in order to make sure that will look nice on the phone i used Photoshop to insert my logo on a mockup.
The research that i did on how the type of food that we eat can make a difference to our appearance influence me to create a poster. I wanted to inform students by showing them the benefits that healthy food like vegetables, fruits, lean meat and fish etc and which type of food can help our hair to look shiny or our skin to look brighter .
Below you can find the poster:
Moreover i hanged the poster on a board at the university’s canteen.
Today we had a workshop with our tutor Jackie and Dr Jane Birkin.
Its the second time that Dr Jane Birkin came to discuss with us her work and show to us her sketchbooks and that is a kind move.
She gave to us advises on how to present our outcomes in the exhibition and she share her experience of being a Communication Designer student as well. More over she kindly offer to help us to find a title for our project.
We separated into two groups. Half of the students was about to discuss their title with Jane Birkin and others with our tutor Jackie.
I was in Jackie’s group.
I can say that it was a helpful workshop session.